The Benefit of Pop Up

Creating a powerful link to your customers by building from a pop-up shop or pop-up retail. A unique, interactive experience, where people taste, feel and breathe the brand in a 360 experience has trendwatching.com temporary pop-up brand experience is recognized as a hot trend running all over the world.

An inviting and easy to navigate environment focuses less on a clear customer communications and more is on the mediation of the mark in a way that resonates with consumers important to remember. Properly done, the pop-up brand experience, an excellent way to both brand awareness and generate revenue. A well-organized pop-up retail event can quickly crowd and create lasting advertisement for a brand and its products. A poorly executed event with employees who lack the knowledge about the products or a design aesthetic that it is not the brand more harm than good for a brand to do. It can even lead to consumers buying products and to support the brand.

Pop-up shop – Quick Facts

* Design of the store should communicate the brand through decor, fragrances, corporate messaging, knowledgeable staff and product presentation
Decor * should be used to deliver the unexpected and create unique connections that reflect the brand
* Visitors should experience more “gallery” are considered “retail” brand for maximum impact and value
* If target is to create BUZZ and not the sale of products, 10 days to 2 weeks per location
* If target is selling products in 4-6 weeks per site
* Rule of thumb: 1:10 in the measurement of PR and Buzz for investment.
* Corresponds to an average $ 200,000 each invested $ 2M in market presence.